The UGC is urging all higher education institutions (HEIs) to share the voter awareness creatives that the ECI has sent inside their own institutions, as per a letter that was sent to all HEIs.
The UGC’s letter stated: “In order to reiterate the importance of every vote and to create Voter Awareness the Election Commission of India (ECI) has shared creatives on Voter Awareness including Voter’s pledge, TVCs, short films etc. These creatives are available in the Google Drive link given below: https://drive.google.com/drive/folders/1s5zjXrdDqtuduYJeg3VmFiMXr8r6bwd. All universities and colleges are requested to share these creatives with the students, faculty members and other staff members in their respective institutions. HEIs may also use their social media handles for sharing these creatives on Voter Awareness and also tag @ECISVEEP and @ugc_india.”
It “will go a long way in ensuring voter awareness and electoral participation to strengthen the spirit of democracy in the country,” the UGC’s letter said.
In the letter dated December 19, 2023, the UGC said that electoral participation is vital for a democracy and it is imperative that the interest of youth towards the same is encouraged. The young and future voters constitute a sizeable part of India’s democratic polity and its future. The ECI has been pursuing the ideals of inclusive and accessible elections along with informed and ethical voting and striving to address the issues of youth apathy and urban apathy by making concerted efforts and forging suitable partnerships. The ECI is implementing its flagship programme Systematic Voters’ Education and Electoral Participation (SVEEP) which aims at universal and enlightened participation of all eligible citizens in elections by addressing urban and youth apathy. Continuous Electoral and Democracy Education (CEDE) is an important component of SVEEP strategies/ which needs to be formalised and grounded in the school and higher education system in order to motivate future voters for greater electoral participation that would enable them to be responsible citizens who take pride in being a part of our democratic system in an informed manner with a sense of duty and purpose to strengthen our democracy.
As a part of implementing the SVEEP programme, an MoU was signed between the Ministry of Education and ECI on November 2, 2023, to incorporate voter education and electoral literacy formally into the university/college education system to prepare future and new voters for greater electoral participation.
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(Source: Education Times)
