Tata Motors on Wednesday announced the repositioning of Nexon EV portfolio with changes in pricing and enhanced range. The revision in price comes after the launch of Mahindra’s XUV 400 electric SUV.
Nexon EV Prime XM has now been repositioned at Rs 14.49 lakh, the company stated in a press release. Meanwhile, Mahindra’s newly launched electric SUV has been priced at Rs 15.99 lakh.
The range of the Tata’s Nexon EV MAX variants have been enhanced to 453 km from January 25, 2023, onwards. This range enhancement will be offered to current Nexon EV MAX owners through a software upgrade, at dealerships, from February 15, 2023.
The Company today launched a feature packed Nexon EV MAX XM trim in the portfolio with its price starting at Rs 16.49 lakh.
The top end trim, Nexon EV MAX XZ+ Lux has been repriced at INR 18.49 lakh. In addition to the features of the XM, it comes with Leatherette Seats with Ventilation, Wireless Smartphone Charger, Auto Dimming IRVM, Cabin Air Purifier, Electric Sunroof, 17.78 cm Floating Infotainment system by HARMAN with 8 speakers, 16-inch Alloy wheels, Hill Descent Control, Sharkfin Antenna etc.
The company has opened bookings for the entire Nexon EV Line-up immediately. Deliveries of the new variant, Nexon EV MAX XM will commence from April 2023 onwards.
“We are committed to making sustainable transportation accessible to everyone, and this repositioning is a big step in that direction. Our smart engineering and government incentives have allowed us to achieve this disruption, maintaining the same high level of quality and service, our customers expect from us. With this, we are confident that more and more customers will make the switch to e-mobility,” said Vivek Srivatsa, Head- Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd.
Mahindra had launched its electric SUV to compete with Tata’s Nexon EV. The companies have been using aggressive pricing strategy to increase sales. The introductory prices of XUV400 are applicable on the first 5,000 bookings for each of the two variants.
The XUV400 is the first EV from Mahindra to feature the electrifying coppertwin peak logo. It is available in two variants – XUV400 EL powered by a 39.4 kWh battery and XUV400 EC powered by a 34.5 kWh battery, the eSUV will come in five exciting colour options – Arctic Blue, Everest White, Galaxy Grey, Napoli Black and Infinity Blue with dual tone option of Satin Copper.
“Mahindra aims to deliver 20,000 units of the XUV400 within a year of its launch, considering the challenges of the structural gap between the demand and supply of automotive-grade semiconductors and the availability of battery packs,” the company stated.
