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Friday, November 22, 2024
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How Neeraj Chopra and Manu Bhaker’s Brand Value is Skyrocketing in Sports?

Neeraj Chopra, India’s star javelin thrower, and shooting phenom Manu Bhaker raised the tricolor flag at the recently finished Paris Olympics. Neeraj took silver behind Pakistan’s Arshad Nadeem, while Manu won two bronze medals in the women’s 10m air pistol shooting and the mixed team 10m air pistol shooting with Sarabjot Singh. Both Indian athletes’ brand values have skyrocketed as a result of their performances in Paris. Many firms have already approached them to sign big deals.

Neeraj Chopa’s valuation before the Paris Olympics was 29.6 million dollars which has currently gone up to 40 million dollars, Economic Times reported, citing data by financial advisory firm Kroll. Before featuring at the recent Summer Games, the former World Champion was already the highest-valued non-cricketer in India.

The report further claimed that Manu Bhaker earlier had an enforcement fee of 25 lakh per deal and the the figure has skyrocketed after her glorious Paris Olympics campaign. The 22-year-old shooter has already agreed on several contracts, with around 40 brands interested in signing her.

As per Neerav Tomar, the CEO of IOS Sports and Entertainment, which manages Manu, the Times of India reported. She has been roped in by prominent soft drink brand Thumsup, signing a staggering deal worth Rs 1.5 crore.

Meanwhile, Vinesh Phogat has also been approached by many brands despite her heartbreaking disqualification from the Paris Olympics. She advanced to the final of the women’s 50kg event but failed the weigh-in test ahead of the final. Her stock has shot to nearly Rs 1 crore from Rs 25 lakh.

The Indian contingent wrapped up the Paris Olympics with a total of six medals. Except for Neeraj Chopra, no other athlete could win a silver medal. Manu Bhaker, on the other hand, became the second female athlete from India to win two Olympic medals after badminton star PV Sindhu.

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Source: NEWS18

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