In a heartwarming celebration of artistic talent, Blinkit, the instant delivery service, has unveiled a special design for its brown paper bags featuring a Diwali-themed sketch. The artwork, depicting a woman holding a diya, was crafted by a talented student from Gurgaon, selected from over 25,000 entries in a drawing competition organized by Blinkit.
Breaking from the tradition of regularly changing bag designs, Blinkit has decided to showcase this unique creation for an extended period, paying homage to the winning student’s creativity and the spirit of the festival of lights.
Blinkit CEO Albinder Dhindsa took to social media platform X to announce the exciting news, revealing that the drawing competition was conducted in several Gurgaon schools. The winning entry, crafted by Tanisha Yadav from Ryan International School, Gurugram, now adorns Blinkit’s delivery bags, reaching millions of customers.
“Happy to share this update on Children’s Day: We conducted a drawing competition in a few schools, and Tanisha Yadav from Ryan International, Gurugram was one winner. Her artwork is now on Blinkit bags going to millions of customers,” Mr. Dhindsa shared on X.
Accompanying the announcement, Mr. Dhindsa posted a picture of Tanisha Yadav receiving a certificate and trophy from Blinkit’s CEO, demonstrating the company’s commitment to recognizing and supporting young artistic talent.
Mr. Dhindsa also showcased other notable entries from the competition through subsequent tweets, generating widespread acclaim on X. Users praised Blinkit’s creative initiative, with comments like “Blinkit bags are super creative!” and “Wow. This is such a nice initiative” resonating throughout the platform.
The heartening response on X reflects the positive impact of Blinkit’s effort to provide a significant platform for young artists like Tanisha Yadav, turning their creative expressions into widely recognized and appreciated works of art.
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