The Department for Promotion of Industry and Internal Trade (DPIIT) is launching a nationwide initiative called ‘One District One Product Sampark’ to showcase success stories from various districts across India.
These events aim to promote self-reliance and the revival of indigenous industries, aligning with Prime Minister Shri Narendra Modi’s goals. The workshops, held in 15 states, have been successful in showcasing ODOP success stories through local and national newspapers in multiple languages.
The initiative has also spurred proactive initiatives by DPIIT, such as e-commerce onboarding, policy formulation, packaging strategies, and central-level connections for domestic and global promotions.
The workshops have attracted many artisans and farmers, providing a platform to discuss state and central schemes, address challenges, showcase products, and raise awareness about initiatives benefiting artisans and farmers.
The initiative, initiated by DPIIT in collaboration with the Press Information Bureau (PIB) and State Governments, has become a distinctive platform fostering collaboration among various stakeholders, including government officials, ODOP sellers, media representatives, and key stakeholders.
States have one primary product from each district, with districts having more than one identified as secondary or tertiary products. These products are covered under various sectors, including Agriculture, Manufacturing, Handloom and Textiles, Handicraft, Food Processing, Marine, and services.
As ODOP Sampark evolves, the workshops continue to be instrumental in highlighting success stories, addressing challenges, and paving the way for a more inclusive and thriving ecosystem for ODOP initiatives nationwide.
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