THE BOYZ, ATEEZ and ZEROBASEONE held the non-Big 4 K-pop acts’ pride in the Top 10 July Boy Group brand rankings.
HYBE Labels’ BTS and SEVENTEEN traded their positions on the July Boy Group Brand Reputation Rankings, with the latter rating at the top in June.
While BTS topped the July Boy Group Brand Reputation Rankings, THE BOYZ was the only non-Big 4 k-pop act in the top 5.
While BTS was at the top of this month’s boy group brand reputation rankings, THE BOYZ remained the only non-Big 4 K-pop act inside the top 5.
Based on the brand rankings for male idol groups from the Korean Business Research Institute, BTS has driven out last month’s winner, SEVENTEEN, with a brand reputation index of 5,555,349. Thereafter, the monthly survey analyzed these results—media coverage, consumer participation indexes, interaction, and community indexes of boy groups—from June 13 to July 13.
Released July figures, the seven-member piece topped the index, where it rose by 35.67 percent from its June score. The beloved South Korean music band led the chart despite the ongoing group’s hiatus till 2025. In detail, even throughout the extended break—where members are physically away from the music scene—to complete their military duties, the septet has been dropping content to keep their fans entertained.
BTS sweeps the boy group brand reputation rankings for July
Following a storm of intriguing news pieces that declared the forthcoming new releases of every single member, BTS just declared that a possible theatrical release with Jungkook at the lead is coming soon.
Also in store are a couple of variety show updates related to Jungkook and Jimin’s August Disney Plus “Are You Sure” series, as well as Jin’s reportedly upcoming guest appearance in an episode of an outdoor adventure reality show.
On the front of musical releases, Jimin’s second solo album, “MUSE,” will be released this coming Friday, July 19. These unmissable revelations were presumably attributed to the boy group’s growth this month.
High search phrases associated with the group’s keyword analysis included, “ARMY,” “Jimin”, and “digital music.” Some other high-ranking phrases were “exhibit,”, “participate” and “release.”
The group also won a score of 92.18 percent positive sentiment, according to the latest figures.
Not far behind the BTS members, SEVENTEEN finished second with a brand reputation index of 4,560,496.
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SM Entertainment SHINee came third with quite an amazing rise of 144.52 percent increase in their scores, closing their July score at 3,206,677.
Non-Big 4 K-pop boy groups in the Top 10
While HYBE’s ENHYPEN rounded out the top five ranking groups with 2,276,888, non-Big 4 K-pop act THE BOYZ took precedence over them to grab the fourth rank. The 11-member band formed and managed by IST Entertainment had a brand reputation index score of 2,437,994.
THE BOYZ weren’t the only prominent underrated presence in this month’s top 10. Standing at #9 was KQ Entertainment’s ATEEZ, while WakeOne’s ZEROBASEONE followed closely behind at #10.
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