The Apple Event 2023, titled ‘Wonderlust,’ commenced with CEO Tim Cook’s keynote speech, introducing the highly anticipated iPhone 15 and Apple Watch Series 9.
iPhone 15:
- The iPhone 15 comes in striking Pink, Yellow, Green, Blue, and Black color variants.
- It features a custom dual-ion exchange process for enhanced durability and a textured matte finish for better grip.
- The front of the device is equipped with Ceramic Shield technology for added protection.
- Notably, the iPhone 15 has replaced the Lightning Port with a USB-C port, aligning with the European Union’s mandate for a universal charging standard.
- Specific details about the iPhone 15’s battery capacity were not disclosed, but it is promoted as having all-day battery life.
- The iPhone 15 starts at $799 for the 128GB model.
- Preorders for the iPhone 15 begin on Friday, September 15, and it will be available starting September 22.
- Prices for the Indian market are yet to be unveiled.
iPhone 15 Pro and Pro Max:
- The iPhone 15 Pro starts at $999 for the 128GB model, while the Pro Max starts at $1199 for the 256GB model.
- U.S. carriers are offering trade-in discounts of up to $1,000.
- The Indian pricing for the iPhone 15 Pro and Pro Max will be disclosed later.
Apple Watch Series 9:
- The Apple Watch Series 9 features an edge-to-edge always-on Retina display with up to 2000 nits brightness, twice that of the Series 8.
- It has introduced the “Double Tap” gesture control feature.
- The Series 9 is powered by the new S9 SiP chip, boasting 60% more transistors and 30% faster performance than the Series 8.
- The packaging of the Series 9 is revamped, now constructed entirely from fiber-based materials, making it eco-friendly.
- The carbon footprint of the Series 9 has been reduced by 78%, with remaining emissions offset through carbon credits, making it nearly carbon neutral.
- The Series 9 has tech giant’s brightest display, supporting 3000 nits on its screen.
Apple’s Eco-Friendly Approach:
- Apple has focused on eco-friendly product launches, with the Series 9 packaging entirely constructed from fiber-based materials.
- This has allowed for a 25% increase in the number of watches shipped per trip, using eco-friendly shipping methods like ocean freight.
- The carbon footprint of the Series 9 has been reduced significantly, with remaining emissions offset through carbon credits, effectively making it carbon neutral.
The Apple Event also featured insights from Apple analysts, live updates from Cupertino Park, and a comprehensive coverage of all product releases, including Apple Watch, iPods, iPads, and software upgrades. Apple’s CEO, Tim Cook, delivered a pre-recorded video address outlining the company’s vision and goals.
For Indian consumers, the specific pricing details for the iPhone 15 and its variants are yet to be revealed, and they will need to wait for a few hours before this information is made available by Apple.
For more updates stay tuned to FELA News!
