Mahindra & Mahindra Ltd (M&M) announced the that their newly released Thar Roxx has received 176,218 bookings in just 60 minutes of launching at 11:00 AM IST. This huge demand demonstrates the great customer enthusiasm in Mahindra’s latest addition to the Thar lineup.
According to the Indian carmaker, delivery of the Thar Roxx will begin on the auspicious day of Dussehra. The business intends to offer clients with progressive delivery updates throughout the following three weeks. This off-road SUV is available for reservation at all authorized Mahindra dealerships and on the company’s website.
Despite ALL my confidence, this exceeds my wildest expectations.
— anand mahindra (@anandmahindra) October 3, 2024
First, a big thank you to every customer we have EVER had…for helping us to build this brand and lodge it deep in your hearts…
And then a huge expression of gratitude to Team @Mahindra_Auto for their willingness… https://t.co/4PkPUJL9Kw
Anand Mahindra, the chairman of the company, expressed his surprise at the overwhelming response, saying on X (formerly Twitter), “Despite ALL my confidence, this exceeds my wildest expectations. First, a big thank you to every customer we have EVER had…for helping us to build this brand and lodge it deep in your hearts. And then a huge expression of gratitude to Team @Mahindra_Auto for their willingness and capability to reach for the sky.”
Recently, M&M announced the prices of the 4×4 variant of Thar Roxx, which is available exclusively with a diesel engine, between ₹18.79 lakh and ₹22.49 lakh (ex-showroom). The 4×4 variant, which comprises the MX5, costs approximately ₹1.80 lakh more than its two-wheel-drive counterpart, while the top-end AX7L 4×4 trim is ₹1.5 lakh pricier than the 2WD model.
The Thar Roxx features Mahindra’s 2.2-litre mHawk diesel engine, which produces 150 bhp and 330 Nm of torque in the manual version, and 172 bhp and 370 Nm of torque in the automatic variant. It also includes Mahindra’s 4XPLOR technology, which incorporates a low-range transfer case and an electronic locking differential, enhancing its off-road capabilities. Additionally, the vehicle boasts a water-wading capacity of 650 mm, making it well-suited for rugged terrains.
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Source: Live Mint
