India is now the third country in terms of revenue growth for Netflix in the second quarter of 2024. This comes after the success of popular shows and movies like “Heeramandi: The Diamond Bazaar,” “The Great Indian Kapil Show,” and “Amar Singh Chamkila.”
Highlights from Q2
Netflix’s earnings report for Q2 2024 shows that Indian content has been doing very well. Alongside international hits like “Bridgerton 3,” “Baby Reindeer,” Korean drama “Queen of Tears,” and movies like “Hit Man” and “Under Paris,” Indian shows have contributed to Netflix’s growth.
Success of Indian Titles
– “Heeramandi: The Diamond Bazaar”: Directed by Sanjay Leela Bhansali, it became Netflix’s biggest Indian drama series ever with 15 million views.
– “Amar Singh Chamkila”: This biopic directed by Imtiaz Ali had 8.3 million views.
– Other successful Indian titles: “Laapataa Ladies,” directed by Kiran Rao, and “Shaitaan,” starring Ajay Devgn, also did well.
Upcoming Indian Content for 2024
Netflix has a range of new Indian content lined up for 2024:
– Non-fiction: “Modern Masters feat. SS Rajamouli,” “Nayanthara: Beyond the Fairy Tale,” and “Yo Yo Honey Singh.”
– Fiction: Expected returns include “Yeh Kaali Kaali Ankhein” Season 2, “Phir Aayi Hasseen Dillruba,” “The Great Indian Kapil Show” Season 2, and the third season of “Fabulous Lives Vs Bollywood Wives.”
– New Projects: Anubhav Sinha’s drama “IC814: The Kandahar Hijack,” “Do Patti,” and “Vijay 69” are also set to release.
UK Success
In the UK, “Baby Reindeer,” which received 11 Emmy nominations, was a major hit with 88.4 million views. Other popular UK shows included “The Gentlemen,” “One Day,” and “Fool Me Once.”
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